While everybody wants their site to receive a top 10 ranking in Google, it's just not possible for everyone.
And this is especially true if you've got a brand new site. New sites that have been crawled by the Googlebot are sometimes given a decent ranking in Google for a few days before they plunge to the depths of Neverworld.
What a TEASE that Google is!
The unknowing webmaster thinks they've hit paydirt with an almost instantaneous top 20-30 listing. Then one day - POOF - their site is gone as fast as it arrived.
Now the webmaster has to prove that the site has staying power by getting links from other sites within its niche. Not just any links. Links from sites with a decent PageRank would really do the trick. Getting listed in the infamous Yahoo! or Open Directory would be even better.
That's what the experts constantly tell us. And in fact, it's all 100% true.
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However as the old saying goes... There's more than one way to skin a cat.
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One of the things I teach my readers is that your site doesn't necessarily need a top 10 position in Google in order for you to be successful.
You can get your marketing message listed in Google's top 10 results for your targeted keyword, and still get a ton of traffic to your web site.
Let me explain how it works...
1) You advertise on a specific site. (I'll tell you about this site in a few moments.) This advertisement will promote your web site;
2) Your advertisement get's spidered by the Googlebot.
3) Your advertisement receives a top Google ranking for your targeted keyword.
4) People see your advertisement in Google, and click on to your actual web site.
5) And this has NOTHING to do with placing an AdWords advertisement.
It's a fantastic little loophole that most people don't know about. And I've seen it work consistently for many different niches.
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This loophole works because--
1) Google LOVES itself.
2) Google trusts that expert researchers are going to lead searchers to the
right tools.
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You see Google has an interesting service called Google Answers (http://answers.google.com/answers/).
Users submit specific questions to Google Answers, and specify how much they're willing to pay for the answer. They accept questions on all types of topics ranging from arts and entertainment, business, health, science, and so on.
Google has an arsenal of 500 researchers who answer these questions.
While Google isn't accepting any more researchers, anybody with a Google account can post comments answering questions. People who post comments don't get paid like researchers, but that's not the important part.
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Now here's where it gets juicy--
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I've noticed that Google loves to list questions and answers from Google Answers within their top 10 search results.
For example, somebody posted a query saying that they needed a list of brokers who buy and sell used LED boards. You can view the query here: (http://answers.google.com/answers/threadview?id=458689)
I ran a search on Google for the keyphrase "LED boards" and sure enough, this exact query from Google Answers showed up in the #2 position.
Any LED board broker could get a ton a free publicity here.
All they'd have to do is post a comment to this query listing their company as broker of LED boards. You can even list URL's in the comment.
And VOILA your job is done.
Your marketing message is listed in the #2 position under an extremely targeted keyphrase.
It's free, and you didn't have to break a sweat to do it. You simply added some information about your site, and got instant rank.
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Making this technique work for you.
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Google Answers receives many new queries every day.
Your job is to keep an eagle eye out for queries that you can post comments to, referring people back to your site.
But it's important to do a quick check several times a week.
It took less than 2 weeks from the time the LED board question was posted, till it reached the #2 position in Google's main search.
You want to make sure you get prime advertising space before the query get's a top 10 ranking. This way you maximize how much traffic you receive.
Friday, July 6, 2007
A Back Road Loophole For Getting a Top Google Ranking
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10 Minutes to Your Google Sitemap...
Google's calling your name...
Hi, Google here. We want to index your website...
Is anyone there?
This article has a free corresponding online video tutorial that shows you how to summons the magic Googlebot to spider and index every page on your website, and it will only take about 10 minutes of your time.
Go here now to watch exactly what to do, step-by-easy-step...
http://www.gothrive.com/google-sitemap-video.htm
What you have access to with the new Google Sitemaps program is truly a gift from the Google gods. They've offering you a tool that you can use to keep your site constantly indexed and updated in the search engine database. With Google Sitemaps, webmasters can now take charge and make sure that their entire site is crawled and indexed.
One important note to make is that the Google Sitemaps program will not necessarily improve the ranking of your site's pages. It only ensures that Google knows what you've got online for them to look at.
Before reading the following statement, promise yourself that you won't stop reading if you see a term that seems a little scary. OK? Promise? Good. Go ahead and keep reading then.
The format specified by Google for "their" sitemap is XML (extensible markup language). Did I loose you yet? No? Good again.
You do not need to understand how to code XML to participate in the Google Sitemap program. There are plenty of free online tools that will create your XML sitemap for you with no XML knowledge required on your part. More on this in a second.
What information is including in this XML sitemap?
1) The URL for every file on your website.
2) A relative priority rank that you can assign telling Google which pages on your site are most important for them to look at.
3) The date last modified for each page.
4) Anticipated change frequency per URL. This again is a variable that you control.
According to Google, your XML sitemap can include up to 50,000 URL's. If your site is a real monster and has in excess of 50,000 URL's, then you'll need to create a hierarchy of sitemaps with one leading to the next. This way you'll be able to lead Google to all of your pages.
The options for generating and maintaining your Google Sitemap range from complex systems that are highly automated to very simple systems using online sitemap generators that require nothing more than clicking a few buttons.
Google now keeps a list of these 'third party suppliers' of generators on their site. Find them here: http://code.google.com/sm_thirdparty.html
The program that's demonstrated in our free video tutorial (http://www.gothrive.com/google-sitemap-video.htm) is found here: http://www.auditmypc.com/free-sitemap-generator.asp
In a nutshell, here are the steps involved with using online generators:
1) Start the program.
2) Enter your site's URL
3) Click the "Start Crawling" button
4) Customize URL priorities and change frequencies
5) Save the site map to your local hard drive
6) Upload your new Google XML sitemap to your website in the root directory (where your home page resides)
7) Validate your new sitemap
(can be done here: http://www.smart-it-consulting.com/internet/google/submit-validate-sitemap/)
8) Submit your XML sitemap to Google.
You can access the pages for the Google Sitemap program here: https://www.google.com/webmasters/sitemaps/login
8 steps in about 10 minutes. That's all there is to it.
One question that you might ask is whether or not you still need an HTML sitemap, and the answer is "Yes, you still need your conventional sitemap". XML sitemaps are not intended for human visitors. To see what I mean, take a look at the two following sitemaps:
HTML sitemap: http://www.gothrive.com/sitemap.html
XML sitemap: http://www.gothrive.com/sitemap.xml
Which version do you prefer? Your visitors will like the HTML and Google prefers XML.
When you add pages or new content to your site and you want Google to go back to have a fresh look, just log in to your Google Sitemaps control panel, select the sitemap to revisit, and click "Resubmit". It's never been easier to get Google to spider and index a website. Don't miss your opportunity to use this tool to your advantage.
Posted by
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5:30 AM
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5 Ways Google Will Help You With Your Traffic
If you’ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.
But if you knew what I do, you’d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.
Here are five ways that Google provides free traffic assistance.
#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login
Google Sitemaps is a program that gives you the opportunity to present your site’s pages to Google in XML or text. Google will then come by and spider the pages, getting you indexed faster.
Take note that this doesn’t necessarily mean that your pages will be listed for your favorite keywords, only that discovery will take place a lot faster than with manual submission. Google Sitemaps will also give you some basic site stats if you verify your site, such as the top keywords for discovery, errors it found when crawling, and the types of documents at your site.
If you find compiling your sitemap for Google in the correct format difficult, try the SOFTplus GSiteCrawler Google Sitemap generator. It’s my favorite Sitemap generator, free and easy to use.
#2 - Google Will Talk To You and Your Webmaster In His or Her Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/
The Google Information Page for Webmasters should be your first stop when you want to know more about anything that has to do with your site and its relationship to Google and any of its many flavors of search such as Froogle. Particularly for new site owners or operators, checking this page first has saved many from needless anxiety.
Most of the basic information is in straightforward language, with links to details for geeks like me.
#3 - Google will Tell You What It Knows with Web Page Information
If you type info:yoursite.com into Google, Google will tell show you a page that has your link at the top of the page, with a short description, and the following phrase “Google can show you the following information for this URL”.
This special page compiles several queries about your site including pages that contain your URL (all the pages Google knows of that are linked to you).
#4 - Google will Help You Analyze Your Traffic with Google Analytics
http://www.google.com/analytics/
After a recent purchase of Urchin Stats, a free online version has been made available, and re-branded as Google Analytics. This cookie-based invisible visitor tracker can give you information that go a bit beyond standard stats such as bounce rates, visitor loyalty, keyword discovery results for a single day, click paths through your site, and page views per visit.
With the ability to analyze your traffic, you can help learn where the holes in your site are, and how to keep them on your site for longer periods of time, as well as better ways to steer a visit towards a specific action, such as a subscription. Results come in flavors for the executive and the search marketer alike.
There’s currently a waiting list to use Google Analytics due to popular demand.
#5 - Google Will Advise On Getting the Most from Your Traffic with Conversion University
http://www.google.com/analytics/conversionuniversity.html
Google Analytics also has two content sections that are available to all, called Conversion University. While the articles are decidedly slanted towards AdWords users, a prudent read yields many clues that can be applied to preparing for visitors who arrive through organic search discovery. One reference area is called “Driving Traffic”, the other “Converting Visitors.”
At the end of the day, the process by which your site gets ranked in Google search engine results is a computation of a complex algorithm, which means Google - the search engine - really isn’t capable of being your best friend or your worst enemy.
Meanwhile, Google - the company - also provides access to resources that will help give your site a fighting chance.
Posted by
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5:11 AM
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